AN INSTRUCTION MANUAL FOR OUTSTANDING SMALL BUSINESS MARKETING
The 3-Step Marketing Plan offers a straightforward way to create a systematic, powerful marketing plan for your small business, startup or small nonprofit.
Most small businesses perform random acts of marketing. Organize your marketing activities. Build a personalized marketing plan, based on the strategy you define, by following the 3 Steps in this easy-to-follow workbook.
Carry out planned, consistent actions and accomplish your goals with this practical and flexible marketing system.
Whether you are a start-up or an experienced entrepreneur The 3-Step Marketing Plan will quickly become an essential part of your daily life.
STEP 1 SET UP: BUILD YOUR BASE
The foundation of your Marketing Plan is your strategy – what are you promising, who are you targeting, and what do you want to achieve? In Step 1 you build a strong foundation and discover your marketing strategy by defining your mission & vision statements, target markets, goals, competitive advantage, and budget.
STEP 2 SHAKE UP: CHOOSE NON-DIGITAL & DIGITAL ACTION STEPS
Successful Marketing Plans combine both traditional, or non-digital, and online, or digital, tactics – digital tactics alone aren’t enough. In Step 2 you review over 60 tactics, from logos & branding to websites & social media, and select the ones to include in your personalized marketing plan.
STEP 3 SIZE UP: MEASURE & ADJUST
Once your marketing plan is in place you need to determine which tactics are effective, and which ones aren’t, by measuring and adjusting tho ones you have implemented. In Step 3 you analyze the success of these tactics and make necessary adjustments to drive increased profits and move you closer to your goals.
What Will The 3-Step Marketing Plan Do for You
& Your Small Business?
As you work through this book you will learn about your business. It’s interactive and asks you, the reader, to participate by building your Marketing Plan as you go. You will end up with an organized marketing system that will tell you what to do, when, why you are doing it and with which tactic to move you towards increased success.
You’ll find this possibly the easiest-to-read book you have ever encountered. It’s written in the style welcomed by today’s readers, whether hard copy, the internet or for reading on a mobile device. The entries are short blog-style posts with many bullet point and numbered lists, pop-out stories and lots of white space on each page.
The 3-Step Marketing Plan is different from any other marketing book you will encounter. It’s written in plain language, with no corporate-speak, and includes practical examples from the author’s own experiences.
Print copies include:
- Note paper after each chapter.
- Fillable charts and tables.
- Each entry in Part 2 is on two pages, left to right, so the information is always front of you. You never need to turn the page.
- It is reminiscent of a typical instruction manual, coil-bound to lay flat for ease of use and sharing.
The 3-Step Marketing Plan Workbook will be available soon. It will deliver more detailed charts and tables and can act as a stand-alone but is a great sidekick to The 3-Step Marketing Plan.
Print copies of The 3-Step Marketing Plan are available for purchase directly from this website. Ebooks are available from Amazon.
How can I help you improve your business?
If you run a entrepreneurs’ hub or small business centre how can I support your clients’ success?
We can chat by phone, Skype, Zoom, in person (where possible), or by email. I would love to hear from you.